What does the buzzword "democratisation" mean for product design in the private assets field? We have come a long way from private assets products that had to appeal to institutional investors only, but how has that translated into product innovation? In the light of changing marketing/pre-marketing) rules, is compelling product design increasingly important? How do high net-worth individuals choose investment products and what does that mean for the design of private asset products?
Of Counsel
Senior Sales Director
Global Head of Business Development Allfunds Alternative Solutions