Soraya Kamel is the Global Head of Business Development at Allfunds Alternative Solutions. She has over 10 years of experience in the financial services industry, specializing in digital platforms and solutions. She has held various sales and management positions at Allfunds, Vision Advisors, and Morningstar, where she developed and maintained strong relationships with institutional investors and distributors across Europe and Latin America. She holds a Bachelor of Marketing from Dublin Business School, a Master in International Management from Università Bocconi and a Master of Business, Languages and Cultures from Copenhagen Business School.
What does the buzzword "democratisation" mean for product design in the private assets field? We have come a long way from private assets products that had to appeal to institutional investors only, but how has that translated into product innovation? In the light of changing marketing/pre-marketing) rules, is compelling product design increasingly important? How do high net-worth individuals choose investment products and what does that mean for the design of private asset products?
Of Counsel
Senior Sales Director
Global Head of Business Development Allfunds Alternative Solutions