The ALFI website is the main source of information about the Luxembourg investment fund industry and designed to offer a smooth user experience.
We want to bring to our visitors and members the best experience possible. While last year the section dedicated to publications was upgraded to enhance usability, we have continued working on our website, especially on user segmentation that is key to the features we plan to deploy in the future.
On the other hand, ALFI has run several campaigns on social media to enhance awareness on the following topics: European Sustainable Investment Funds study 2021, Private Debt and REIF surveys, ALFI membership, events and sponsorship opportunities.
Our LinkedIn and Twitter accounts have grown in size, relevance and engagement. We currently have about 18 000 followers on LinkedIn, a 17.6% increase over the last 12 months. Twitter’s growth over the period we are reporting was 4.6% and it has almost 5,500 followers today.
The association also brings together over 14 000 LinkedIn users in the Luxembourg Fund Industry Group by ALFI, with more than 1300 professionals joining the ALFI’s LinkedIn group over the past 12 months.
On the other hand, the ALFI YouTube channel has about 1900 subscribers and 251,000 views of more than 200 videos. On Flickr, our library contains more than 8100 items documenting ALFI events.