Inaugural MackayWilliams’ Distribution Achievement Awards presented at the ALFI Global Distribution Conference

21 Sep 2017 | Press Releases  

On the final day of the ALFI Global Distribution Conference 2017, held in Luxembourg on 19 and 20 September, MackayWilliams, the independent mutual fund market analysis and research company, presented the inaugural MackayWilliams Distribution Achievement Awards.

Announcing the winners of the awards, Diana Mackay, joint CEO of MackayWilliams, said: “There is no shortage of awards in our industry but until now the focus has been on the investment strategy and the skills of the men and women that manage the wealth of Europe’s savers. That is as it should be. But there is another army of people who work tirelessly and creatively, not only to ensure that their company’s investment expertise is explained to the wider market but also to meet the growing demand for transparency from both regulators and distribution intermediaries.”

“Our focus for these awards is therefore on three functions that are now critical to a group’s ability to differentiate itself and stand out from the crowd: Brand, Sales Services and Marketing.”

The winners are as follows: 

Sales Services

Star provider: Fidelity International

Rising star: Goldman Sachs Asset Management

Marketing and Communications

Star provider: BlackRock

Rising star: Nordea Investment Funds


Star provider: BlackRock

Rising star: Nordea Investment Funds

Boutique Brand

Star provider: Lannebo Fonder

Download the press release in English.