The Simplified Prospectus failed as a consumer communication because the rules led to long documents. In addition, many are written in technical or legalistic language and poorly structured and designed. The Key Investor Information document is a radical attempt to address these shortcomings. Although CESR does not believe there is a single right way to write and design a KID, its guide is intended to help to craft a KID by giving pointers to widely-accepted good practice. Please click here.